WOW, so the story continues that in just over 24 hours the fans of the last Real Estate Facebook page that I mentioned in my last post, found the new page http://www.facebook.com/RealEstateReferralGroup and now the new page has MORE fans than the last one did!
Facebook may how the playground but the kids are learning how to play the game really well!
My trusty team member Fredy found this for me this morning and I need to pass it along to you. As many business owners lay their claim and put their efforts into building a Facebook Fan page they need to realize that Facebook has total control of their site. Business owners are playing in Facebook’s playground and they can be kick you off at anytime and without notice.
Here’s the complete article: Realtor Site is shutdown by Facebook without notice
If anything works there’s two things that will happen. The first is that people will complain about it (we love to do that – help something rise to huge success and then begin the tearing down process of the brand or person) and second, competition will eventually pop up.
Competition for Facebook, because it’s privacy concerns with some users, has popped up in the from of Diaspora. I found an article, though, that makes some strong points on why the average person will find Diaspora more difficult to use than Facebook which will mean a more niche market for this new social networking site. Read it here.
It was cool getting to know Eric Greenspan and Chris Foley at the Convergence 2010 Conference in California last week. I grabbed them at the very end and ask them to give small business owners some practical advice on how to make their marketing work. Eric and Chris run Make It Work and are launching their internet radio show in the fall by the same name. It’s worth the few of this one.
In my final question, I ask Bob Childress of Chick-Fil-A in Roanoke, VA, how he has adapted to the new world of social. He discusses his apprehension to get started and addresses the question, “how do you deal with negative comments about your company on Facebook?”
