In my final question, I ask Bob Childress of Chick-Fil-A in Roanoke, VA, how he has adapted to the new world of social. He discusses his apprehension to get started and addresses the question, “how do you deal with negative comments about your company on Facebook?”
I continue my interview with Bob Childress, owner-operator for Chick-Fil-A in Roanoke, VA, on the day of the spicy chicken sandwich launch. He tells me how the execute the idea of keeping things consistent for the consumer.
Bob Childress of Chick-Fil-A, Roanoke, continues his interview with me. I ask him what is the secret behind his success.