Success Accelerator Tip #4 is – GET FOCUSED! If you want to be a leader in your industry you have to get focused. Every marketplace is crowded – really crowded. You need to find your niche and dig deep. The first thing you have to do is define your niche. Can you clearly tell people exactly who you are trying to help with your product or service and how it will help them?
If your prospect doesn’t know exactly what it is that you do and why it is that you do it, you will not stand out. Period. Spend an obscene amount of time getting to the core of what it is that you want to do and why it is that you want to do that thing, and THEN take it to the marketplace.
A great book on this subject is Start With Why with Simon Sinek.