Mass media statistics aren’t scary

Ira Kaufman sent me this article and I thought I would pass along some stats that I thought you mind find helpful when you are feeling like a wave has already come and gone in social media and internet marketing.  There’s a whole lot of hype right now, data being collected, and beta tests going on, but the eyes and ears of most people are still on tv, radio and newspaper.

  • Television: 99 percent of video viewing was done on a television in the past year; less than 5 percent of TV viewing was DVR or TiVo playback. (Source: Ball State University’s Center for Media Design)
  • Radio: Broadcast radio (free AM/FM radio) has the largest listening audience of all audio platforms (satellite, iPod, CDs) with 122 minutes of daily use, while CDs are at 72 minutes and portable audio players (iPods/mp3 players) are at 69 minutes. (Source: Ball State University’s Center for Media Design)
  • Newspapers: 74 percent of adults read newspapers both online and offline. In addition, 82 percent of households with incomes of more than $100,000 read the paper online and/or offline and newspapers are starting to successfully attract 18 to 34 year-olds to their Web sites. (Source: Integrated Newspaper Audience Report from Scarborough.com)
  • Here’s a link to the whole article:  http://www.commcreative.com/blog/2009/12/exagerating-death-traditional-media/

    Thanks, IRA 🙂

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