Here’s a super simple way to compare the traffic counts for websites. Just go to www.compete.com or www.quantcast.com. Both are free. You can type in the names of websites and compare which one’s get the most traffic. Quantcast lets you find out quite a bit more at no charge.
How you can use this for your marketing purposes is to find out which sites get the most traffic and study what they’re doing to generate it. What I found with our regional clients is that the one’s that do the most amount of mass media along with internet marketing having the highest traffic counts. You might find something different in your research. The point really is to research before you take a step in any direction and these are great tools for doing that.