Lynda's Lookee Here

If you want to accelerate your success with advertising, make sure you do a little research and creative thinking before you purchase any.   As a small business owner you need to be creative and find ways to stand apart with a message that people will remember.  It needs to make an impact on enough of the right, targeted listeners or viewers (reach) and they need to hear it enough times (frequency) so that it will stick.  It takes some time and effort to develop that message. 

Make sure you have a plan and that it’s integrated into other aspects of your marketing so that you are adding to the frequency of your message and not constantly reinventing it.  Abraham Lincoln once said something like, if he had 6 hours to cut down a tree he’d spend 4 hours sharpening his knife.

At Convergence 2010 in CA last week, I got the opportunity to ask one of the most dynamic panelists (and one of the few woman at the conference) how she thought small business owners could use radio in combination with social/digital media to build their business.

Rockie Thomas, Director/Local Digital Sales Strategy, Tribune Broadcasting

Ira Kaufman sent me this article and I thought I would pass along some stats that I thought you mind find helpful when you are feeling like a wave has already come and gone in social media and internet marketing.  There’s a whole lot of hype right now, data being collected, and beta tests going on, but the eyes and ears of most people are still on tv, radio and newspaper.

Here’s a link to the whole article:  http://www.commcreative.com/blog/2009/12/exagerating-death-traditional-media/

Thanks, IRA