If you want to accelerate your success with advertising, make sure you do a little research and creative thinking before you purchase any.   As a small business owner you need to be creative and find ways to stand apart with a message that people will remember.  It needs to make an impact on enough of the right, targeted listeners or viewers (reach) and they need to hear it enough times (frequency) so that it will stick.  It takes some time and effort to develop that message. 

Make sure you have a plan and that it’s integrated into other aspects of your marketing so that you are adding to the frequency of your message and not constantly reinventing it.  Abraham Lincoln once said something like, if he had 6 hours to cut down a tree he’d spend 4 hours sharpening his knife.